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Can I use email marketing to fundraise in Vermont? What are the requirements?
Email Marketing for Fundraising in Vermont
Email marketing can be used for fundraising in Vermont, but there are certain requirements that must be followed.
According to Vermont laws [4], a paid fundraiser shall not use or exploit the fact of filing a fundraising registration statement or the fact of being registered as a paid fundraiser in any solicitation or in any other communication with a potential donor. Additionally, the information required by this section shall pertain to the entire fundraising campaign.
Therefore, if you are a paid fundraiser, you cannot use the fact of being registered as a paid fundraiser in any communication with a potential donor.
Furthermore, if you are a charity that hires a fundraiser, you must disclose what percentage of the donation will go to the fundraiser instead of the charity [1].
It is recommended that you consult with the Vermont Attorney General’s Office or a legal professional to ensure that your email marketing campaign complies with all applicable laws and regulations.
If you have any further questions, you can contact the Vermont Secretary of State’s Office at sos.campaignfinance@vermont.gov [2].
Source(s):
- [1] Charities and Paid Fundraisers | Office of the Vermont Attorney …
- [2] Campaign Finance
- [4] Vermont Laws
Jurisdiction
Vermont