Can I use email marketing to fundraise in Rhode Island? What are the requirements?

Email Marketing for Fundraising in Rhode Island

Email marketing can be a useful tool for fundraising in Rhode Island. However, there are certain requirements that must be followed to ensure compliance with state laws and regulations.

Requirements for Email Marketing in Rhode Island

Rhode Island has laws governing commercial email communications, which include email marketing for fundraising purposes. The state’s Electronic Mail Marketing Act requires that all commercial email messages sent to Rhode Island residents include the following:

• A clear and conspicuous identification that the message is an advertisement or solicitation
• A clear and conspicuous notice of the opportunity to decline to receive further commercial email messages from the sender
• A valid physical mailing address of the sender

Additionally, the Act prohibits the use of false or misleading header information, subject lines, or content in commercial email messages.

Other Considerations

In addition to complying with Rhode Island’s Electronic Mail Marketing Act, organizations should also ensure that they are in compliance with federal laws governing email marketing, such as the CAN-SPAM Act.

It is also important to obtain consent from recipients before sending commercial email messages, including those for fundraising purposes. This can be done through opt-in forms on a website or through other means of obtaining explicit consent.

Conclusion

To use email marketing for fundraising in Rhode Island, organizations must comply with the state’s Electronic Mail Marketing Act, as well as federal laws governing email marketing. This includes providing clear and conspicuous identification of the message as an advertisement or solicitation, offering an opportunity to decline further messages, and including a valid physical mailing address of the sender. Additionally, organizations should obtain explicit consent from recipients before sending commercial email messages.

Jurisdiction

Rhode Island

• General