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Can I use email marketing to fundraise in Minnesota? What are the requirements?

Email Marketing for Fundraising in Minnesota

Email marketing can be used for fundraising in Minnesota, but there are certain requirements that must be followed.

Disclosure Requirements

According to [Sec. 309.556 MN Statutes][5], if the solicitation is made by email, the required information must be clearly disclosed in the solicitation. This includes the identity of the professional fundraiser and the fact that the solicitation is being conducted by a “professional fundraiser.”

Campaign Finance Requirements

In addition to the disclosure requirements, there are also campaign finance requirements that must be followed. According to the [Federal Election Campaign Act][3], funds that comply with the limits, prohibitions, and reporting requirements of the Act do not satisfy the requirements for political fundraising in Minnesota.

Political text messages can be sent without the intended recipient’s prior consent if the message’s sender does not use autodialing, according to [Rules for Political Campaign Calls and Texts][2]. However, it is unclear whether this exemption applies to email marketing.

Therefore, it is recommended that you obtain prior consent from recipients before sending political fundraising emails in Minnesota.

[Sec. 309.556 MN Statutes][5] [Federal Election Campaign Act][3] [Rules for Political Campaign Calls and Texts][2]

Source(s):
Jurisdiction

Minnesota