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Can I use email marketing to fundraise in Michigan? What are the requirements?

Email Marketing for Fundraising in Michigan

Email marketing can be a powerful tool for fundraising, but there are certain requirements that must be met in Michigan.

Can I use email marketing to fundraise in Michigan?

Yes, you can use email marketing to fundraise in Michigan, but there are certain rules that must be followed.

What are the requirements for email marketing fundraising in Michigan?

Michigan law requires that any email sent for the purpose of soliciting funds must include the following information:

  • The name and address of the person or organization soliciting the funds
  • A statement indicating that the purpose of the solicitation is for a political campaign or other political purpose
  • A statement indicating that the solicitation is not tax-deductible

Additionally, any email sent for the purpose of soliciting funds must comply with the federal CAN-SPAM Act, which requires that emails include an opt-out mechanism and accurate header information.

It is important to note that Michigan law prohibits the use of public resources for political campaign purposes [4]. Therefore, if you are a government employee or using government resources to send fundraising emails, you must ensure that you are not violating any laws or regulations.

Conclusion

In summary, email marketing can be used for fundraising in Michigan, but it is important to follow the state’s requirements and federal regulations. Make sure to include all necessary information in your emails and comply with the CAN-SPAM Act. If you are a government employee or using government resources, be sure to avoid any violations of laws or regulations.

Source(s):
Jurisdiction

Michigan