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Can I use email marketing to fundraise in Maine? What are the requirements?

Email Marketing for Fundraising in Maine

Email marketing can be used for fundraising in Maine, but there are certain requirements that must be followed to ensure compliance with state and federal regulations.

Federal Regulations

Under federal law, a Member of Congress is prohibited from spending official funds to make any unsolicited mass communication within 90 days of any election in which the Member’s name is on the ballot [2]. This means that if you are running for office, you cannot use official resources to send unsolicited emails to potential donors within 90 days of the election.

State Regulations

There are no specific state regulations in Maine that prohibit the use of email marketing for fundraising. However, if you are using email marketing to solicit donations, you must comply with the state’s fundraising regulations [1]. This includes:

  • Ensuring that your emails are not misleading or deceptive
  • Including a clear and conspicuous disclosure of the purpose of the email
  • Including a clear and conspicuous disclosure of the recipient’s right to opt-out of future emails
  • Including a valid physical mailing address for your organization

Additionally, if you are using email marketing to solicit donations from individuals in Maine, you may need to register with the state as a charitable organization [3].

Conclusion

Email marketing can be used for fundraising in Maine, but it is important to comply with both federal and state regulations. If you have any questions or concerns about using email marketing for fundraising, you should consult with a legal professional.

Source(s):
Jurisdiction

Maine