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Can I use email marketing to fundraise in Kentucky? What are the requirements?

Email Marketing for Fundraising in Kentucky

Kentucky law does not have specific regulations on email marketing for fundraising. However, federal regulations apply to email marketing for political campaigns.

Under the Franking Regulations issued by the House Franking Commission, emails sent by a congressional office must comply with the regulations. The regulations provide that any advertisement paid for by a congressional office, as well as any printed materials produced by an office, must be frankable in content. It is Congress’ intent that the frank not be used for campaign purposes [1].

Additionally, under statutory law and Committee on House Administration regulations, a Member is prohibited from spending official funds to make any unsolicited mass communication within 90 days of any election in which the Member’s name is on the ballot [1].

Therefore, if you are planning to use email marketing for fundraising for a political campaign in Kentucky, you should consult with the Federal Election Commission (FEC) to ensure compliance with federal regulations [3].

Requirements for Email Marketing

If you plan to use email marketing for fundraising, you should comply with the following requirements:

  • Include a clear and conspicuous disclaimer that the email is an advertisement [5].
  • Include the name and address of the person sending the email [5].
  • Include a clear and conspicuous statement that the communication is not authorized by any candidate or candidate’s committee [5].
  • Comply with the federal campaign finance process and reporting requirements [3].
Source(s):
Jurisdiction

Kentucky