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Can I use email marketing to fundraise in Iowa? What are the requirements?

Email Marketing for Fundraising in Iowa

Email marketing can be a useful tool for fundraising in Iowa, but there are certain requirements that must be met to ensure compliance with state laws.

Requirements for Email Marketing in Iowa

Under Iowa law, organizations that engage in fundraising activities must register with the Iowa Secretary of State’s office. This includes organizations that use email marketing to solicit donations [1]([2]:).

Additionally, organizations must comply with the federal CAN-SPAM Act, which sets rules for commercial email messages. These rules include:

  • Including a clear and conspicuous opt-out mechanism in all emails
  • Including a valid physical postal address in all emails
  • Including accurate header information in all emails
  • Not using deceptive subject lines or false or misleading information in emails [2]

Conclusion

To use email marketing for fundraising in Iowa, organizations must register with the Iowa Secretary of State’s office and comply with the federal CAN-SPAM Act. By following these requirements, organizations can effectively use email marketing to solicit donations while staying in compliance with state and federal laws.

Source(s):
Jurisdiction

Iowa