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Can I use email marketing to fundraise in Idaho? What are the requirements?

Email Marketing for Fundraising in Idaho

Email marketing can be a useful tool for fundraising in Idaho, but there are certain requirements that must be followed to ensure compliance with state and federal laws.

Federal Requirements

Under federal law, email marketing messages must comply with the CAN-SPAM Act. This law requires that all commercial emails include the following:

  • A clear and conspicuous subject line that accurately reflects the content of the message
  • A valid physical postal address for the sender
  • A clear and conspicuous explanation of how the recipient can opt-out of receiving future emails
  • Identification of the message as an advertisement, if applicable

In addition, the CAN-SPAM Act prohibits the use of false or misleading header information, deceptive subject lines, and the use of harvested email addresses.

Idaho Requirements

Idaho does not have any specific laws governing email marketing for fundraising purposes. However, organizations should be aware of the state’s consumer protection laws, which prohibit false or misleading advertising and deceptive trade practices.

Conclusion

To use email marketing for fundraising in Idaho, organizations must comply with the federal CAN-SPAM Act and Idaho’s consumer protection laws. This includes providing accurate and truthful information in all marketing messages, including subject lines and sender information. It is also important to provide recipients with a clear and easy way to opt-out of future emails.

[2] provides information on the Attorney General’s opinion regarding inquiries about support for a candidacy without becoming a candidate. [3] provides information on Idaho’s consumer protection laws.

Source(s):
Jurisdiction

Idaho