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Can I use email marketing to fundraise in Florida? What are the requirements?

Requirements for Email Fundraising in Florida

To use email marketing for fundraising in Florida, you must comply with the CAN-SPAM Act, which sets the rules for commercial email messages. Here are the requirements you need to follow:

  1. Don’t use false or misleading header information. The “From,” “To,” and “Reply-To” fields must accurately identify who you are and where the message is coming from.
  2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
  3. Identify the message as an advertisement. You must disclose that the message is an advertisement, and you must include your physical mailing address.
  4. Include a clear and conspicuous opt-out mechanism. You must provide a way for recipients to opt-out of receiving future messages from you, and you must honor opt-out requests promptly.
  5. Honor opt-out requests promptly. You must remove the recipient’s email address from your mailing list within 10 business days of receiving an opt-out request.
  6. Be aware of the 90-day ban on unsolicited mass communications. Under statutory law and Committee on House Administration regulations, a Member is prohibited from spending official funds to make any unsolicited mass communication within 90 days of any election in which the Member’s name is on the ballot [4].
  7. Be aware of the rules for political campaign calls and texts. Political text messages can be sent without the intended recipient’s prior consent if the message’s sender does not use autodialing [3].

Failure to comply with these requirements can result in penalties of up to $43,280 per email [5].

Conclusion

To use email marketing for fundraising in Florida, you must comply with the CAN-SPAM Act and other relevant regulations. Make sure to follow the requirements outlined above to avoid penalties and ensure that your email campaigns are effective.

Source(s):
Jurisdiction

Florida