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Can I use email marketing to fundraise in Colorado? What are the requirements?
Requirements for Email Fundraising in Colorado
Email fundraising is a common way to solicit donations for political campaigns. However, there are certain requirements that must be followed in Colorado to ensure compliance with state laws.
Consent Requirements
Under Colorado law, political campaigns are required to obtain prior consent from individuals before sending them any unsolicited commercial email (UCE) [1]. This means that campaigns cannot send fundraising emails to individuals who have not given their consent to receive them.
Disclosure Requirements
In addition to obtaining consent, political campaigns must also include certain disclosures in their fundraising emails. Specifically, emails must include the name and address of the campaign committee, as well as a statement indicating that the email is a solicitation [1].
Opt-Out Requirements
Finally, political campaigns must provide individuals with a way to opt-out of receiving future fundraising emails. This can be done by including an unsubscribe link in the email or by providing instructions on how to opt-out [1].
Conclusion
In summary, political campaigns in Colorado can use email marketing to fundraise, but they must obtain prior consent, include certain disclosures, and provide individuals with a way to opt-out of future emails. Failure to comply with these requirements can result in penalties and fines.
Source(s):
Jurisdiction
Colorado