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Can I use email marketing to fundraise in California? What are the requirements?
Email Marketing for Fundraising in California
California law does not require charitable organizations to obtain written authorization before using email marketing for fundraising purposes [2]. However, it is important to note that email marketing for fundraising purposes is subject to the California Consumer Privacy Act (CCPA) [2].
Under the CCPA, individuals have the right to know what personal information is being collected about them, the right to request that their personal information be deleted, and the right to opt-out of the sale of their personal information [2]. Therefore, if you plan to use email marketing for fundraising purposes in California, you must provide individuals with a clear and conspicuous notice of their rights under the CCPA [2].
Additionally, you must obtain individuals’ consent before collecting, using, or sharing their personal information for fundraising purposes [2]. This means that you must provide individuals with a clear and conspicuous notice of your data collection practices and obtain their affirmative consent before collecting their personal information [2].
In summary, while California law does not require written authorization for email marketing for fundraising purposes, you must comply with the CCPA and obtain individuals’ consent before collecting, using, or sharing their personal information for fundraising purposes.
[2]:
Source(s):
Jurisdiction
California